AI Audience Targeting & Media Planning

Objective

Reach the right audiences on the right channels and allocate budget for maximum reach and return.

Methodology

Agile delivery: audience & channel discovery, feature engineering on campaign, audience & cost data, model training, and back-testing.

Architecture

Cloud data lake unifying ad platforms, audience, CRM & cost data, a feature store, ML look-alike and budget models, and media dashboards.

Solution

An automated platform delivering look-alike audiences, channel-mix optimization, budget allocation, and bid recommendations across platforms.